Ebook Facebook Marketing An Hour A Day
Who Should Read This Book?
This book is for anyone who is charged with the responsibility of owning some part of Facebook marketing for an organization, whether it be a business, a nonproft, a government agency, and so on:
- A middle manager who needs help executing a marketing campaign on
Facebook
- An employee who needs ideas for how to best utilize Facebook for marketing purposes
- A business owner who wants to
engage better with customers but doesn’t
have a lot of time to learn on their own
- A manager or executive who needs
to know the possibilities and the challenges that employees face when executing campaigns
Much of the content of the book is geared to the tactics of building, measuring, and monitoring a Facebook marketing campaign. People who are not directly responsible for executing a campaign will also learn about the possibilities of Facebook and other social media products.
What You Will Learn
Facebook has attracted hundreds of
millions of users in just a few years. this
book will help you learn how to tap into
this wealth of consumers for whatever
marketing purposes you have. You may
need to drive traffc to a web site. You may
want to use Facebook to drive awareness of another type of marketing campaign. You may just want to get the word out about your own Facebook presence in what is an increasingly crowded space.
This book will teach you how to mine
Facebook for the very people you need in
order to have a successful marketing
campaign, regardless of the goals.
What You Need
Although we cover Internet marketing basics throughout the book, it will be easier for you to pick up the skills and demands of effective Facebook marketing if you have a basic understanding of Internet marketing metrics and measurement.
The only other thing you need is something to market—a product, a service, a brand, and so on. Without it, you won’t be able to run a real campaign.
And so on...
Please download this ebook here
