Ebook Facebook Marketing All-in-One For Dummies, 3rd Edition
Ebook Facebook Marketing All-in-One For
Dummies, 3rd Edition, is divided into nine
minibooks that take you from understanding why Facebook is important for your business marketing strategy all the way through studying advanced marketing tactics and measurement.
Each minibook is designed to be a
complete, stand-alone guide to help you
master the subject covered within. You can read this book cover to cover, or choose the areas that interest you and dive right in.
The following sections describe all nine
minibooks so that you can determine which ones will help you the most.
Book I: Joining the Facebook Marketing
RevolutionYou may wonder how Facebook can benefit your business. How do you get started — and, more important, why? This minibook helps you understand the potential that Facebook holds for any business and how to reap the rewards of a well-crafted Facebook marketing plan.
We lead you through the basics of searching for and finding your audience on Facebook, defining your goals, and putting in place the measurement tools you need to monitor your return on investment.
Book II: Claiming Your Presence on Facebook
Plant your flag and set up your Facebook Page in this minibook. Book II walks you through the setup process, including selecting a Page type and naming your Page, so that your business can start connecting with potential customers all over the world. You also get a complete tour so that you know how to navigate the Admin panel and editing dashboard.
Book III: Adding the Basics to Your Facebook Page
Find out all the different ways to post content to your Page, including videos,
links, and photos. You also discover how
to customize your tabs so that your
Facebook Page is branded and stands out.
If you have a blog, you can automatically import the blog posts to save time. Connect your Page to your Twitter accounts to create a richer experience for your community members and also to save time.
Book IV: Building, Engaging, Retaining, and Selling to Your Community
Start by building visibility to your Page through your existing customers and
then find creative ways to connect to new
Facebook users. This minibook gives you
plenty of ways to engage your customers
and basic rules for participating in the
conversation in a meaningful way. You also find out how to expand your e-commerce by bringing it to your Facebook Page with apps via an online Facebook store.
Book V: Understanding Facebook Applications
Explore the world of Facebook applications in this minibook; find out how applications can integrate with your Page to make it a better place for your community. Look at the best existing applications to add, and find out about custom iFrame applications that help you create any type of tab you can imagine.
Book VI: Making Facebook Come Alive with Events and Contests
In this minibook, you discover the
ins and outs of creating and marketing
your Event. If your Facebook Page needs a little fun, consider holding a contest to
engage and grow your community. Book VI covers the different types of contests, how to follow Facebook’s contest rules, and
what applications can help you run your
contest. Make sure that you’re getting the
most out of your contest efforts with
promotional strategies and results analysis.
Book VII: Facebook Advertising
Advertising on Facebook is a world
unto itself. In the first chapter, we introduce you to the basics of advertising and how to make strategic business and financial decisions. The second chapter is a how-to chapter on using the Ads Create tool; it covers everything from the basics of creating an ad to establishing parameters for advertising campaigns. For more advanced users, the third chapter provides how-to advice on using the Power Editor. The last chapter in this minibook shows you how to assess the performance of your ads using the Ads Manager tool.
Book VIII: Advanced Facebook Marketing Tactics
This minibook looks at specific marketing tactics for sophisticated Facebook users. Once you have mastered the basics, you’ll be ready to explore some of these challenges. The overview in the first chapter explores tools for highly targeted marketing, making Facebook offers, and using new Facebook features to increase viral marketing exposure. The second chapter explains how to use social plug-ins to integrate Facebook with your website. In Chapter 3, you’ll learn how to take advantage of live video on Facebook. And, finally in Chapter 4, you’ll see how to exploit the growing power of Facebook in mobile environments for both posting and advertising.
And more..
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